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All About Internal Linking

No matter what the reason behind create a website is, the main motive is to attract as many users as possible and if a website is unable to generate traffic, then it is perpetually useless. Thus, owners use various methods and techniques to attract more and more users to their websites. Most of the time people will be coming to your website because they searched for something on Google and Bing. Search engine optimization is important when it comes to attracting visitors and users; part of Search Engine Optimization (SEO) is Internal Linking.

What is Internal Linking?

The simple definition of an internal link is a link from one page on your site to another page on your site. You see internal links every day, but probably don’t notice. For example, a link to an about page is an internal link. When setup properly it can have some great SEO benefits and help users find more information about a topic.

How does it help with SEO?

  • Indicates to search engines what your most important pages are.
  • Increases your ranking for the keywords you link from.
  • Passes on link juice to another page.

We all know that it is important to get inbound links to your website because it is a huge ranking factor for Google and Bing; so the more inbound links you get the higher you rank, though slightly different from inbound links, internal links have pretty much the same benefits as inbound links. If there’s something crucial for your visitors to read then you will want to link to that page from as many other pages within your website as possible because search engines will notice the pattern and crawl it more effectively. For example, if you are discussing a particular topic in several different articles and you have a page which lists all of these articles, you can link to this page within every article of the same topic. Once the search engines crawl through your website, they will notice the pattern and rank the overall page higher

Tips for Building Internal Links On Your Site

  • Make sure the anchor text for your internal links are filled with keywords that make sense for the page that you’re linking to
  • Keep the number of internal links on any one page to 3 or less
  • Bullet lists that link to other pages within your site are a great way to utilize internal links

Manual and Automatic Internal Linking

If you’re running a WordPress site, then you can use a plugin like “SEO Smart Links” which allows you to set up keywords to automatically link to other content, pages, or categories. I’ve been using it on Admining for a bit and it certainly cuts down on some of the work. Even though having your content automatically link to each other, internal linking is best done manually because you are able to handpick a phrase instead of trying to meet the “needs” of a keyword list. While automatically linking content together is okay, you should always try to create a variety of keywords and key phrases leading to a page. The only way to truly create a variety of keywords and keyphrases, is to mix in some manual work unless you’re able to create the best keyword/key phrase list ever.

By manually choosing key phrases, and allowing a plugin to handle the key phrases you’ve already built a good internal linking system.

That is pretty much the basics of internal linking. Basically, if you strategically use internal links, then you’ll be able to help your search engine optimization efforts. So, do you practice linking to your content within your own website?

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